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Bulk SMS Marketing Services Market Size, Growth, Share and Competitive Landscape - 2030

  • Writer: Amit Kumar
    Amit Kumar
  • Apr 2
  • 5 min read

Markntel Advisors’ report, Bulk SMS Marketing Services Research Report: Trend, Business Growth, Size, Future Scope, Segmentation, Dynamics, and Forecast to 2030, offers a comprehensive guide for the growing industry. The expert team of analysts dedicated significant effort to gathering and evaluating the latest market data, resulting in a detailed and up-to-date report that offers valuable insights for individuals who rely on data-driven decisions, including business owners and analysts. The research report on the Bulk SMS Marketing Services presents well-researched facts and figures pertinent to the industry, whether the goal is to explore new markets, launch a new product, or maintain a competitive advantage.

Bulk SMS Marketing Services Market Research Report & Market Summary:

The Global Bulk SMS Marketing Services Market size was valued at around USD 4.8 billion in 2024 and is projected to reach USD 8.3 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 9.5% during the forecast period, i.e., 2025-30. This growth is attributed to various factors like high mobile penetration globally, cost-effectiveness, growing preference for personalized marketing, high open rates of SMS, heavy reliance by government and companies, and integration with Omni-channel marketing.

If you’re interested in the assumptions considered in this study, you can download the PDF brochure-  https://www.marknteladvisors.com/query/request-sample/bulk-sms-marketing-services-market.html

Bulk SMS Marketing Services Market Dynamics:

Key Driver-

High Mobile Penetration Globally Driving the Market – Excessive mobile penetration globally is a key driver of the Global Bulk SMS Marketing Services Market as it gives companies unparalleled reach and access to clients across all demographics. With 5.54 billion unique subscribers in 2023, it accounts for about 68% of the global population. SMS is one of the most accessible forms of communication in regions with little net connectivity allowing it to cater to a massive consumer base without any hassle. Companies from distinctive sectors rely on bulk SMS for promotional messages, transactional notifications, and consumer interaction. In rising markets, mobile phones have emerged as the primary digital means of communication, which makes SMS an imperative for brands to engage with customers. The range of mobile users worldwide is expected to be approx. 7.5 billion by 2025, resulting in the sustained growth of the global Bulk SMS marketing services industry driven by the global accessibility and effectiveness of mobile phones.

Bulk SMS Marketing Services Market Segmentation Analysis:

According to MarkNtel study the market is segmented into the following categories:

By Deployment Type

  • On-Premise - Market Size & Forecast 2020-2030, USD Million

  • SaaS - Market Size & Forecast 2020-2030, USD Million

By Enterprise Size

  • SMEs- Market Size & Forecast 2020-2030, USD Million

  • Large Enterprises- Market Size & Forecast 2020-2030, USD Million

By Component

  • Software- Market Size & Forecast 2020-2030, USD Million

  • Services- Market Size & Forecast 2020-2030, USD Million

By Message Type

  • Text Only- Market Size & Forecast 2020-2030, USD Million

  • Multimedia Messages (MMS)-Market Size & Forecast 2020-2030, USD Million

By SMS Type

  • Transactional SMS-Market Size & Forecast 2020-2030, USD Million

  • Promotional SMS-Market Size & Forecast 2020-2030, USD Million

  • Alert SMS-Market Size & Forecast 2020-2030, USD Million

  • Personalized SMS-Market Size & Forecast 2020-2030, USD Million

By Application

  • Customer Engagement-Market Size & Forecast 2020-2030, USD Million

  • Sales & Offers-Market Size & Forecast 2020-2030, USD Million

  • Event Notifications-Market Size & Forecast 2020-2030, USD Million

  • Others

By Terminal Type

  • Mobile Based-Market Size & Forecast 2020-2030, USD Million

  • Desktop Based-Market Size & Forecast 2020-2030, USD Million

By End User

  • Retail & E-Commerce- Market Size & Forecast 2020-2030, USD Million

  • Healthcare- Market Size & Forecast 2020-2030, USD Million

  • Banking & Finance-Market Size & Forecast 2020-2030, USD Million

  • Travel & Hospitality- Market Size & Forecast 2020-2030, USD Million

  • Education-Market Size & Forecast 2020-2030, USD Million

  • Others

The Retail & E-commerce Segment leads the Global Bulk SMS Marketing Services Market. It holds approximately 42.75% share of the total market value.

 By Region

  • North America

  • South America

  • Europe

  • The Middle East & Africa

  • Asia-Pacific.

Out of them, North America leads the Global Bulk SMS Marketing Services Market. It holds approx. 40% of the global market. This is due to the region’s advanced digital infrastructure, immoderate mobile penetration, and strong adoption of SMS marketing throughout numerous industries.

As indicated in the latest market research report published by Markntel Advisors, “Bulk SMS Marketing Services Research Report: Forecast (2025-2030)”, this report offers a detailed analysis of the industry, featuring insights into the Bulk SMS Marketing Services industry. It encompasses competitor and geographical analyses, as well as recent advancements in the market.

Top Companies Operating in the Bulk SMS Marketing Services Market:

  • TextMagic Ltd.

  • SendPulse

  • Exotel Techcom Pvt. Ltd.

  • Text Marketer

  • King Digital Pvt. Ltd.

  • IMImobile

  • Osumare

  • ClickSend

  • Dove Soft Pvt. Ltd.

  • Bitrix, Inc.

  • directSMS

  • com

  • MessageBird

  • Celerity Systems (Pty) Ltd.


Reports Delivery Format - Market research studies from MarkNtel Advisors are offered in PDF, Excel, and PowerPoint formats. Within 24 hours of the payment being successfully received, the report will be sent to your email address

Other Report:

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  • Explore the Southeast Asia Smart Thermostat Market projected to reach USD 752million by 2030, growing at a CAGR of 16.54%. Discover key drivers, challenges, and opportunities in smart home automation and energy management systems.

Key Report Highlights:

  • Market Dimensions & Projections

  • Pricing Evaluation,

  • Recent Strategic Moves by Companies,

  • Primary Stakeholders,

  • Analysis of Import and Export Trends,

  • Competitive Landscape Assessment,

  • Emerging Opportunities,

  • Market Trends and Indicators

Note - If there are any particular details you need that are not currently included in the report, we will be happy to provide them as part of our customization services.

Frequently Asked Questions (FAQs)-

  1. What are the industry’s overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?

  2. What are the trends influencing the current scenario of the market?

  3. What leading factors would propel and impede the industry across the geography?

  4. How has the industry been evolving in terms of geography & Bulk SMS Marketing Services Market adoption?

  5. How has the competition been shaping up across the geography?

  6. Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?

About Us –

We are a leading market research company, consulting, & data analytics firm that provides an extensive range of strategic reports on diverse industry verticals. We deliver data to a substantial & varied client base, including multinational corporations, financial institutions, governments, & individuals, among others.

Our specialization in niche industries & emerging geographies allows our clients to formulate their strategies in a much more informed way and entail parameters like Go-to-Market (GTM), product development, feasibility analysis, project scoping, market segmentation, competitive benchmarking, market sizing & forecasting, & trend analysis, among others, for 15 diverse industrial verticals.

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