Italy Electric Bike Market Forecast 2030: Key Players & Emerging Trends
- Amit Kumar
- Sep 8
- 4 min read

Italy Electric Bike Market Size & Insights
The Italy Electric Bike Market size was valued at around USD 1.11 billion in 2024 and is projected to reach USD 1.62 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 6.50% during the forecast period, i.e., 2025-30. The Italy Electric Bike Market growth is due to the low carbon emission, increasing penetration of sharing fleet mobility & rental services, growing investments in the development of the electric ecosystem, government support, increasing integration of AI, ML, Cloud, etc., advancements in batteries, and others.
What are the Key Driver in the Italy Electric Bike Market??
Increasing Health & Fitness Awareness – Lately, the population is suffering from stress, leading to several cardiovascular and chronic diseases like diabetes, hypertension, depression, and others. More than 64% of the Italian population is suffering from dyslipidemia, around 48% from obesity, and around 45% from hypertension, in 2025. All these, with other cardiovascular diseases, account for nearly 30-44% deaths in the country annually. These rising cases and imbalance in physical health have motivated the population, including the young and old, to adopt riding a pedal bike due to its various health benefits. As per the medical authorities, exposure to fresh air and a pleasant environment, and any form of physical exercise, reduces the risk of such diseases.
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What are the Key Segments in the Italy Electric Bike Market?
The Italy Electric Bike is categorized into notable segments, which help in understanding the structure, dynamics, and opportunities within the market. These segments are typically based on:
By Product Type
Pedal Assist (Pedelec)
Standard Pedelec
Speed Pedelec
Throttle
Others (Hybrid, Cruiser, etc.)
By Battery Type
Lithium-Ion Battery
Lead Acid Battery
Nickel-Metal Hydride Battery
Others
Based on battery type, the lithium-ion battery holds the largest market share, about 59%.
By Motor Power
<250W
250W–500W
500W–750W
750W
By Application
Commuter
Delivery
Leisure
By Distribution Channel
Retail Offline
Specialty Bike Stores
Sporting Goods Stores
Department Stores
Others
Retail E-Commerce
Brand Websites
Third-Party Platforms
By End-User
Individual
Commercial (Delivery, Rental, Sharing Fleets, etc.) .
The individual holds the largest market share of about 62%.
Who are the Key Players in Italy Electric Bike Market?
Atala S.p.A.
Bianchi (F.I.V. Edoardo Bianchi S.p.A.)
Omar Di Blasi (Ombra Bikes)
Fantic Motor S.p.A.
Bottecchia Cicli S.r.l.
Wayel (Five S.r.l.)
Italwin (Five S.r.l.)
Armony Bike
Specialized Italy
Ducati
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Italy Electric Bike Market News
2025: Fantic Motor S.p.A. unveiled its 2025 Factory Racing lineup for MXGP, EMX125, and Moto2, featuring the XEF 1.9 Carbon—a high-performance electric mountain bike. This announcement, made during Italy’s racing and motorsport season, also included the addition of new professional riders to its team. With this launch, Fantic continues to bridge competitive motorsport innovation with consumer-grade electric mobility, reinforcing its position as a leader in high-end performance e-bikes in the Italian market.
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