Middle East & Africa Digital Out-of-Home (DOOH) Advertising Market Industry Share, Demand, and Future Forecast - 2030

Middle East & Africa Digital Out-of-Home (DOOH) Advertising Market Market Projected to Expand at 23% CAGR Through 2030

The Middle East & Africa Digital Out-of-Home Advertising market is projected to grow at a CAGR of around 23% during the forecast period, i.e., 2024-30. The market is gaining traction in countries like Saudi Arabia, the UAE, South Africa, Qatar, etc., and the introduction of digitalized services in sectors such as retail, hospitality, real estate, and automotive, among others, is contributing to the growth of digital out-of-home advertising. The Digital Out of Home (DOOH) advertisement has gained popularity in the Middle East & Africa region in recent years, owing to which, the DOOH companies are expanding their footprints across the region to meet the growing demand for the DOOH.

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Strategic Takeaways from the Report:

• Market Sizing and Forecasting

• Regulatory and Policy Influence

• Competitive Trends and M&A Activity

• Innovation Drivers and Disruptive Technologies

• Investment Hotspots and Emerging Niches

• Geographical Dynamics and Trade Flows

Middle East & Africa Digital Out-of-Home (DOOH) Advertising Market Market Segment Overview & Classification

This market is categorized to offer targeted insights across various operational and consumer-related verticals.

Segment List:

By End User

• Retail – Market Size & Analysis 2019-2030 (USD Million)

• Real Estate – Market Size & Analysis 2019-2030 (USD Million)

• Financial Services – Market Size & Analysis 2019-2030 (USD Million)

• Government – Market Size & Analysis 2019-2030 (USD Million)

• Automotive – Market Size & Analysis 2019-2030 (USD Million)

• Others (Education, Healthcare, etc.) – Market Size & Analysis 2019-2030 (USD Million)

By Location

• Highways/Bridges – Market Size & Analysis 2019-2030 (USD Million)

• Roadside Mupis – Market Size & Analysis 2019-2030 (USD Million)

• Roadside Lamp Posts – Market Size & Analysis 2019-2030 (USD Million)

• Gas Stations – Market Size & Analysis 2019-2030 (USD Million)

• Malls – Market Size & Analysis 2019-2030 (USD Million)

• Stadiums – Market Size & Analysis 2019-2030 (USD Million)

• Public Transport Stations – Market Size & Analysis 2019-2030 (USD Million)

• Others

Of them all, the Highways/Bridges are anticipated to hold the major market share in the Middle East & Africa Digital Out-of-Home Advertising market. 

By Country

• The UAE – Market Size & Analysis 2019-2030 (USD Million)

• Saudi Arabia – Market Size & Analysis 2019-2030 (USD Million)

• Oman – Market Size & Analysis 2019-2030 (USD Million)

• Qatar – Market Size & Analysis 2019-2030 (USD Million)

• Kuwait – Market Size & Analysis 2019-2030 (USD Million)

• Bahrain– Market Size & Analysis 2019-2030 (USD Million).

Here, Retail gained the major market share of the DOOH Advertising market during the historical years. By installing digital screens in public places such as malls and offices, companies are able to target large audiences at once, as customers watch for billboards to stay up-to-date with the latest trends.

These divisions help clarify demand patterns and expected shifts.

Market Opportunities

Growing Infrastructure & Smart City Construction Provides the Availability for More Ad Locations - Virtually every area of urban life has undergone significant alteration due to the continual investment & technological advancement to construct smart buildings & tourist attraction sites in the MENA region. The construction of these premises offers an opportunity for the expansion of the installation of the DOOH at various locations such as hotels, airports, resorts, religious places, etc. This has led to increased interaction, consumption, connection, and target customers for the brand owners, as these sites are visited by many local citizens & tourists in the country, such as the UAE, Saudi Arabia, Israel, South Africa, and others.

Middle East & Africa Digital Out-of-Home (DOOH) Advertising Market Market Competitive Snapshot from 2024-2030

The report highlights established and emerging players in the global Middle East & Africa Digital Out-of-Home (DOOH) Advertising Market Market, evaluating their strengths, challenges, and potential for innovation.

Key Competitors Include:

• Al Arabia

• Backlight Media

• JCDECAUX SA

• ELAN Media

• HyperMedia FZ LLC

• Hills Advertising L.L.C.

• Elevision

• Dooha Media

• Mubashir

• Lifeonscreen

• Wave Media

• 
  

Their activities include partnerships, product launches, and geographic expansions.

Middle East & Africa Digital Out-of-Home (DOOH) Advertising Market Industry Prime Challenge

Strict Regulations on Outdoor Advertising in MEA to Hamper the Market - The stringent regulations in the MEA region regarding billboards & signage have been a challenge for the digital OOH advertising industry as it restricts advertisement at certain places & of a certain type. Regulations related to the visual appearance of the region & obtaining licenses for the advisement is another challenge for retailers & other end-users, which is costly & time-consuming. Moreover, the ban on advertising some products like tobacco, smoking, etc., reduces the number of end-user brands.

Furthermore, in Qatar, outdoor advertising media should only use Arabic as their main language & any design or sign used in advertisements should never be similar to any official or traffic signs. Due to cultural taboos, Saudi Arabia has strict rules about what can & cannot be displayed in public. Faces & eyes, for example, are not permitted to be shown in outdoor advertising, and no reference to homosexuality is permitted. Hence, these Saudi Arabian regulations make it difficult for foreign companies to promote their original campaigns in the region.

Frequently Asked Questions (FAQs):

• What industries are most impacted by this market?

• How is technology reshaping operations and offerings?

• Which competitors dominate the landscape?

• What risks could disrupt market expansion?

• How should businesses respond to demand fluctuations?

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